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François Lagarde

Vice-President, Communications, Lucie and André Chagnon Foundation

Adjunct Professor, Department of Health Administration, School of Public Health, University of Montreal

 François Lagarde, M.A., has held the position of Vice-President, Communications at the Lucie and André Chagnon Foundation since June 2012. The Lucie and André Chagnon Foundation is the largest private foundation in Canada. The Foundation is dedicated to the prevention of poverty with a focus on the educational success of young Quebecers by helping them to develop their full potential. François Lagarde is responsible for orienting, managing and ensuring the synergy of all communication strategies used by the Foundation in connection with its philanthropic investments. He also advises the President and other members of the Executive on public affairs and other strategic issues.

 François Lagarde brings to the Foundation his exceptional experience and achievements in the area of communications. Since serving as Vice-President of ParticipACTION in the 1980s, he has acted as a specialized consultant in social marketing and communications for more than 170 community, public and philanthropic organizations at every level. Through his work, he has contributed to the design, implementation and evaluation of many social and behavioural change initiatives. The Foundation has called on his expertise on several occasions since 2005.

 François Lagarde is also an adjunct professor in the School of Public Health at the University of Montreal, where he teaches social marketing in the health administration and public health programs. He received the University of Montreal Award for Excellence in Teaching. He has built up a solid reputation both nationally and internationally. As a sought-after speaker and trainer, he has taught in all the Canadian provinces as well as in 12 other countries. He has written dozens of publications on social marketing and health promotion. Mr. Lagarde is an Associate Editor of Social Marketing Quarterly and a member of the Board of Directors of the YMCAs of Québec.


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